The Importance of SEO for Your Site
Search engine optimization (SEO) has been around for nearly two decades. Its inception in the mid 90’s saw a decent usage of Meta keywords by websites in order to increase their search engine rankings. Companies have given their utmost attention to SEO for digital marketing success and have continually adapted to its constantly changing features and tools to always keep themselves one step ahead.
However, even after the explosion of social media websites and networks, the prospects of SEO for business still remain a mystery to many companies. Many consider SEO a simple tool used for enhancing search engine results and often cannot comprehend the benefits it can provide to their businesses.
Here we will show what SEO is, how it works and why businesses need to get their hands on it for added financial success.
What exactly is SEO?
Search engine optimization refers to a series of tactics and methods used to increase the search engine rankings of content with the sole objective of diverting traffic to your website. Search engines like Google, Yahoo!, Bing are often the most commonly used platforms for SEO and have algorithms in place to rank the content based upon a set of elements such as keyword usage, Meta link descriptions, and so on.
How does it work?
Search engines operate via two activities: indexation and crawling, and providing a ranking of relevant search results.
Crawling and Indexation
In this function, automated robots known as ‘spiders’ crawl through the entire content or website and build better links between the different elements in order to increase its visibility. A code is then generated by these search engine spiders and stored in a large database for it to be recalled whenever a user types the relevant keywords.
Ranked search results
Search engines use certain algorithms to determine the level of relevance of the content to the keywords typed by users to search for information. However, what influences relevance depends on an array of different factors which undergo constant change and evolution. When users’ keywords match the relevance of the content, it is recalled from the database and displayed on search engines.
Ranked search results
What benefits does it offer to businesses?
Utilizing SEO means ensuring your website or content is ranked higher on search engine results and is noticed first before your competitor’s. SEO is the most basic of methods to outpace your rivals in e-commerce. Tools can be configured to increase its relevance and quality so that more and more traffic is diverted to your site in order to benefit from higher conversions and revenues.
SEO is one of the easiest ways to inform others about your brand. The higher your website or brand ranks on search engine results, the more people will come to know about your brand and build trust and credibility.
SEO can help target multiple people at a fraction of a cost and can prove itself far cost-efficient than using non-digital marketing channels and methods. Its effectiveness is further optimized when it helps supplement inbound marketing tactics, such as lead generation, that can have a substantial positive impact on your sales pipeline.
SEO is not outdated; it is a foundation of conducting business online and can prove instrumental to companies outpace their rivals, build credibility and awareness for their brands, and secure higher sales growth and profit maximization. Without SEO, companies will only find themselves pushed out of the market by competition and absence of user traffic on their websites.