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Apr 16

Why Facebook Pixel is a good solution for your business?

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Ever since the launch of Facebook, billions of people have ranked it as their most favorite social media network. Facebook attracted nearly 1.4 billion users in 2015 with an estimate of more than 30 million pages of small US-based businesses, which utilized Facebook Advert to advertise their products and services.

 

Despite what may appear as a rosy picture of an ideal platform to advertise and market your business, tracking the returns on your advertising investments has become increasingly difficult. Knowing what your target audience likes and searches for on Facebook can help in catering to them based on their preferences.

Therefore, businesses with a WordPress website can measure their advertising effectiveness with one particular tool plugin– Facebook Pixel.

What is Facebook Pixel?

It is a conversion pixel that allows businesses to track and measure the effectiveness of their Facebook Adverts and its return on investment. It helps businesses identify which of their ads lead to conversions and allows them to understand the different number and types of actions that users take after clicking on the advert.

How does it work?

Pixel is a conversion tracking algorithm that can be inserted on the page you want to track. It uses a Javascript code on a page you want to track whether it is your website or your checkout area. The code works by putting a pixel image that signals Facebook whenever someone clicks on it or undertakes an action such as ‘Add to Cart’, etc. This allows Facebook to update you with the number of people who bought your product against those who clicked on the advert, which consequently shows you the number of conversions.

How can it benefit your business?

The advantages your business enjoys as a result of using Facebook pixels are many. Its availability as a WordPress plugin makes conversion tracking far easier for your site through Facebook.

Optimize Your Adverts

You can get more out of your advertising expenditure by using a conversion pixel on Facebook. Conversion pixels can be deployed to measure the area of business that generates the highest amounts of sales revenue. For a Crossfit website, you can utilize conversion pixels in different categories such as checkouts, registrations, add to cart and so on. This will help you to know how your customers react to different landing pages and which is more effective for advertising success.

Measure Conversions for better ROI

Conversion pixels can also help your business know exactly what your advertising ROI is. While having a lot of conversions is great, it is also crucial to have data that can be easily tracked and monitored to determine how much advertising is paying off in terms of sales. Measuring your ROI will help you know exactly what rate of return to expect depending upon the target audience you focus on, time of the year, economic situations and so on.

End Note

Facebook pixel allows a great way to track advertising expenditure and measure conversions. Its WordPress plug-in can be easily downloaded and used to measure traffic to your website. To download the plug-in, or know more about it, click on the following link: https://wordpress.org/plugins/facebook-pixel-conversions-for-wp/

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Apr 16

How to Thrive, not Just Survive

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CrossFit affiliate gyms have exploded across the U.S., up from just 13 in 2005 to over 7,000 in 2014. On top of that, boutique fitness studios are popping up on every corner. The good news is that there’s still ample opportunity to thrive, not just survive in the market place. Here are a few strategies to make sure you’re building a business that lasts.

Use Community Engagement to Boost Marketing Efforts

Get results with your marketing efforts by establishing a strategy that works. While Facebook and member referrals are powerful forms of marketing, there are many more outlets you can be plugging into to attract new members. Maybe you partner with a local yoga or massage studio and offer discounted memberships to their clients and vice versa, flyer local businesses, or attend chamber of commerce events and network with other local business owners as new ways to reach your market.

Make Sure the Price is Right

Offering the lowest prices does not guarantee you’ll attract the most members. Make sure your rates empower you to pay you and your staff above average wages, save money for your business, pursue continuing education and training, and still have dollars to spend on marketing to attract more members. If you’re selling an amazing CrossFit experience that’s supported by smart, well-paid staff and an impeccable facility, people will pay a premium for an above average experience.

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Show Your Members Getting Great Results

Are your members getting transformative results? Create opportunities to feature these members and share their stories on your website and social media. You could create an Athlete of the Week Club, and maybe even an Athlete of the Year Award. Post these stories with photos to your blog and social media platforms. Before and after pictures are also incredibly powerful.

Offer Impeccable Customer Service

Is there an opportunity for you to offer perks that your competitors don’t? It could be a simple as a filtered water system, storage for personal items, showers, or regular membership rewards such as free passes for friends, discounts on branded apparel, or financial incentives to set-up auto-pay. Not sure what would make your members happy? Send out a survey in your next email newsletter asking how you could improve their experience at your Box.

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Apr 15

How to Start an Athlete of the Week Club

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Having a CrossFit Athlete of the Week club is a great way to create a feel-good vibe in your CrossFit box and have high-quality content to share on your social media platforms.

 

Here’s how to get your Athlete of the Week club up and running:

steps1

Create a short participation questionnaire.

Sample Questions:

Name:

Email Address:

What first brought you to CrossFit? Why do you love CrossFit?

What did you think CrossFit was before you tried it? What has changed?

How long have you been doing CrossFit? How long at [name of your CrossFit box]?

What would you say to someone who is interested in trying CrossFit but is intimidated to start?

Is there anything else you would like to share?

steps2

Create a questionnaire via Google Forms (this will help you easily and efficiently collect and save the data) and add the form as a page on your website. This way, members can continue to submit their story. If you want to keep it simple, you can create the form and share the link in an email. And if you want to keep it super simple, you can always paste the questions directly into the email and ask your clients to reply to the email with their answers. Regardless, make sure you note that by providing their information, they are granting your CrossFit box the permission to feature and share their story and photo on all of your social media platforms.

steps3

Offer an incentive. Let your members know that each person that submits their answers will be entered into a raffle for a free month of membership dues.

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steps4

When you receive a submission, email the person to say thanks and ask for a great photo (preferably one of them at your CrossFit box or at a CrossFit event) to share with the post.

steps5

Decide on a posting schedule for the Athlete of the Week club. Pick one day (the same day every week) that you’ll feature and share the Athlete of the Week on your blog (if you have one, and hopefully you do), Facebook Page, and Twitter and Instagram accounts.

steps6

Email each Athlete of the Week to let them know they’ve been feature and ask them to share their featured story to their social media accounts and mention your CrossFit box in their posts as well.

steps7

Invite members to participate on a regular basis. Maybe you send out an email asking for new stories every quarter, or more or less frequently depending on the number of submissions you have waiting in the queue. And of course, double check that the athlete you plan to feature is still an active member of your CrossFit box before you go ahead and publish.

By starting an Athlete of the Week club, you’ll have rich content to use for all of your marketing channels. You could post the each person’s photo and bio to a bulletin board in your box, as well as feature them on all of your social platforms and in your email newsletter. It may be a little bit of effort to get the program up and running, but it will go a long way in terms of marketing.

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