As Reebok’s continued involvement and ESPN re-airing historical CrossFit Games during prime time TV hours – CrossFit as a whole is moving from the fringe to the mainstream. The growth of CrossFit currently mirrors the growth of Subway Sandwich franchises in the 90′s … now the largest fast food chain in the world, passing McDonalds in 2010. As CrossFit becomes more mainstream, I expect there to be more Google searches for “CrossFit’s in _____” (insert your town or neighboring towns name). As a business owner, I would want to insure that my business is viewed positively by Google and other various review sites.
That being said … some of my most successful clients have names that do not include their location. They do a phenomenal job of branding themselves within their local community. Regardless of name, they just run good a business. Name is only 1 component of your new CrossFit Affiliate, but nothing will replace running your business well.