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Vin McCauley (Alumnus) Interviewed for Cornerstone Christian School – Alumni Feature

January 10, 2018

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Meet Vincent McCauley Jr. of Level One Sites in Ipswich

January 10, 2018

Today we’d like to introduce you to Vincent McCauley Jr. Vincent, please share your story with us. How did you get to where you are today? Level One Sites started in 2012 as a partnership between myself and Scott Martin. We focused primarily on golf course websites, social networks and a golf course review website. After my wife got involved with a local CrossFit gym, we were asked to make a website for the local gym (called a box). After making that first site, we were immediately (within a few weeks) inundated with site build requests, a meeting a Reebok HQ in Canton and even contacted

Using Google Analytics Dashboard for WordPress

June 11, 2015

Using Google Analytics Dashboard The feature of plugins in WordPress goes a long way in adding various functionalities to the site or blog and enhancing the execution of the content. One,  in particular, is the plugin that gives you access to the Google Analytics Dashboard. Getting insights of visitors to your CrossFit website on a monthly basis and how long the average visitor views your post, for example, can give your company the edge in tailoring its content marketing efforts more appropriately.   However, many do not know how to begin using Google Analytics Dashboard.

The Importance of SEO for Your Site

June 9, 2015

The Importance of SEO for Your Site Search engine optimization (SEO) has been around for nearly two decades. Its inception in the mid 90’s saw a decent usage of Meta keywords by websites in order to increase their search engine rankings. Companies have given their utmost attention to SEO for digital marketing success and have continually adapted to its constantly changing features and tools to always keep themselves one step ahead. However, even after the explosion of social media websites and networks, the prospects of SEO for business still remain a mystery to many companies. Many co

Tips and Tricks to Retain Members

June 2, 2015

Tips and Tricks to Retain Members The good news about retaining members is that it’s simple. The bad news is that it’s not easy. And, the reality is that it is key to your success as a CrossFit Box. Here are a few tips and tricks to retain members and keep them coming back again, and again. Now, don’t panic and start flipping tires at the thought of working on member retention strategies. It really can be a simple process, you just have to put consistent time and effort. Just like workouts, right?!   Require a Commitment from the Start - the First of our

Lead Capture using WordPress Landing Pages

May 28, 2015

Lead Capture using WordPress Landing Pages Generating leads is the latest buzzword for pulling an already interested base of consumers to buy your products or services. Lead capture of online visitors via content specific landing pages can greatly impact your sales pipeline. Avoiding the hassle to plough a massive sum of advertising expenditure to expect turnover.   However, making the best out of landing pages requires a lot of testing. WordPress is the perfect platform to tap into your lead generation techniques and pull a massive customer base. In this article, we ar

How to Retain Gym Members?

May 26, 2015

How to Retain Gym Members? Customer loyalty is the key to competitive strength for companies these days. A loyal customer base has a major effect on your gym’s growth prospects and secures sustainable profits. However, it can be extremely challenging and frustrating to retain gym members. You may have given them various special offers and discounts. At times, however, that is not sufficient to keep them coming to your gym.   Therefore, here are some tips you can implement to keep your current gym members engaged and loyal. Cultivate a Sense of Belonging

Grab Some Attention with Hello Bar

May 21, 2015

Grab Some Attention with Hello Bar Have you ever thought about ways to capture leads, expand your customer base and increase your sales revenues via WordPress? You can do so by installing plugins that provide the functionality to meet your business objectives and capture greater attention from your customers.   One plugin which is excellent for this purpose is the Hello Bar plugin. What Is Hello Bar Plugin? The Hello Bar plugin is a notification alerting application that can signal various messages and important reminders for visitors to your site. It

Get Social on WordPress with Social Media Feather

May 19, 2015

Get Social on WordPress with Social Media Feather WordPress is a fantastic platform for creating and sharing your content. Be it a website, blog, or a post even, WordPress grants you exceptional possibilities in enriching your content using a combination of text, audio, image and video files. Moreover, it integrates brilliantly with your social media applications allowing readers and visitors to share content at the click of a button.   However, there are always plugins you can install to optimize on your functionalities and enhance the reading and viewing experience of

Learn What it Takes to Convert On-Ramps to Regular Members

May 14, 2015

Learn What it Takes to Convert On-Ramps to Regular Members Offering the first workout free to new clients is a great way to get people in the door and give them some basic understanding of CrossFit and your specific Box. This workout must be informative. It must also be basic enough for everyone to feel successful at the end. It should also be informative about the next steps to joining your Box. Accomplishes these things will help you therefore convert on-ramps to regular members.   For many CrossFit Boxes, the next step is enrolling in an “On-Ramp” or “Founda

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