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How to Engage Your Trainers & Coaches on Social Media

April 14, 2015

How to Engage Your Trainers & Coaches on Social Media It’s uber-important to get your members to follow you on social media. But there’s another powerful strategy to strengthen your social network — get your trainers and coaches active on social media. Why? If they’ve pursued coaching CrossFit, you know they love the lifestyle. They probably have a large network of friends and followers as it is. And, your members look up to them. With just a little direction, your trainers and coaches can turn into some of your best social cheerleaders.   Ask your trainers
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How to Be a Customer Service Superhero on Social Media

April 13, 2015

How to Be a Customer Service Superhero on Social Media Social media is a customer service platform. Your social media channels — Facebook, Twitter, Instagram, Yelp — are likely to be the first line of contact for your clients, whether they are praising or complaining, so it’s important that you monitor them often and regularly.   Here are 4 easy tips to boost your customer service performance on social media:   Respond quickly. Aim to answer client inquiries and comments within 24 hours and ideally within 12 hours. If it’s all up to you to monitor
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How Freebies Can Work in Your Favor

April 12, 2015

How Freebies Can Work in Your Favor It’s likely your CrossFit box holds a free intro workout on Saturday mornings. Amp this offer up by adding a free weekday workout for people who can’t make it on Saturdays. Having a few options will increase a person’s likelihood to make it in and try out your CrossFit box.   Free weekly workouts is a great offer to advertise offline and online. Let your members know about the workouts and encourage them to bring family or friends interested in trying CrossFit. You can also make it standard content in your email newsletters.
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Facebook Guide for Your CrossFit Box

April 11, 2015

Facebook Guide for Your CrossFit Box You’ve created a Facebook Business Page for your CrossFit box, but you are not quite sure how best to leverage this social media powerhouse to inspire and build your CrossFit community like you’re able to when they are in the box doing the WOD. Here are a few tips to help you make your Page an extension of what you’re already doing in your box. CrossFit fans are hyper-social, meaning most already love to post to social media and do so frequently — commenting about the WOD, sharing a new Paleo recipe, or posting photos fro
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Evergreen Content to Keep Social Media Fresh

April 10, 2015

Evergreen Content to Keep Social Media Fresh Evergreen content are certain types of posts that can be shared at any time and still be relevant. Think FAQs, lists, top tips, and member spotlights. This type of content will add variety to your posts and back you up if you’re just not sure what to post this week. Make sure to go back and review this content every once in a while to make sure it’s up to date.   Here are a few examples of types of evergreen content for you to create: Frequently Asked Questions (FAQs) Are there questions that you hear ti
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8 TIPS TO IMPROVE YOUR EMAIL MARKETING

April 9, 2015

8 TIPS TO IMPROVE YOUR EMAIL MARKETING While email may seem old fashioned, it still tops the list of best practices when it comes to marketing online. It’s easy to implement, low cost, and valuable in understanding what your members are interested in hearing from you.   Here are 8 tips that will help you improve your email marketing today:   1.      Make it easy for people to sign up to receive emails from you. Add an email signup form to your website and Facebook Page. This will allow you to constantly grow your list and hopefully reach out to prospects in additi
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5 Ways to Amp Up your WOD Posts

April 8, 2015

5 Ways to Amp Up your WOD Posts Consider yourself lucky. As a CrossFit box, you have license to post every damn day to all of your social media platforms. Why you ask? Because you’ve gotta let the people know what sheer torture you have in store for them tomorrow with the Workout of the Day (WOD). But instead of just posting some plain old text, here are a few ways you can amp up your WOD posts.   1.    Post daily. Commit to posting tomorrow’s WOD around the same time, every day. After dinner is a good goal as people often check in on social media after 8 PM. 2.
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4 CrossFit Photos Your Website Needs

April 7, 2015

4 CrossFit Photos Your Website Needs Motivating, awe-inspiring, and dynamic photo content is what drives fan engagement on social media. Learn how to master the 4 photos your website needs and watch yourself win on social media and with new client conversion. 1. Member Working Out The first of the four photos your website needs is a member working out. An awesome pic of a member working out is priceless. Here’s what it takes to snap a pic that will get the most attention. Prep your equipment. Sure, you can use your camera phon
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Best 5 CrossFit websites in the US

March 20, 2015

Best 5 CrossFit website designs in the US The best 5 CrossFit website designs in the country is subjective, but grading them is an exercise I enjoy.    Like many in the fitness space, I’ve spent countless hours reviewing and building countless CrossFit Affiliate websites. Here are some of the criteria I will be judging CrossFit Affiliate websites to pick the best 5 CrossFit website designs in the US: #1) Do they do a great job explaining what CrossFit is to someone who is not familiar?#2) Do they provide a clear path to “try the gym” and learn more?#3) Do they off
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How to pick the right name for your new CrossFit Affiliate?

March 14, 2015

How to pick the right name for your new CrossFit Affiliate? One of my simple pleasures in life is seeing all the awesome names people choose to use for their new Affiliate.   Names like CrossFit Fire Breather, CrossFit Purgatory or my home gym CrossFit Wicked (a play on the Boston over use of the work wicked … like wicked cool, or the Sox are a wicked good baseball team).    Others use their address, like 1960 CrossFit in Houston TX that is on 1960 Road, or CrossFit 580 that resides right off of I-580 interstate highway in California.   I had a recent conversation with Bil

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