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Content Marketing: Utilizing the Power of a WordPress Blog

May 12, 2015

Content Marketing: Utilizing the Power of a WordPress Blog The demand for content marketing cannot be overstated enough. The age of digital technology channels such as search engines and social media applications has left users a strong craving for high quality content that is engaging and relevant to their questions and queries. Companies are constantly on the look-out for skilled content writers that can help translate online traffic into sales revenues.   If you are in the market to develop a CrossFit website, what better way to do this than by combining text, audio

Be Proactive and use Zopim Live Chat

May 7, 2015

Be Proactive and use Zopim Live Chat Businesses online constantly find themselves with the need to conform to two-way communication to build trust and credibility with their customers, and establish relationships that can influence word-of-mouth marketing for others.   Many companies have resorted to WordPress for not just creating a website for their business but also to tap into the multitude of plug-ins and features that facilitate greater communication and exceptional customer service. One of the very simple ways businesses can do so is to provide a live chat featur

Why You Need a Member-Only Facebook Group Page

May 5, 2015

Why You Need a Member-Only Facebook Group Page Helping your members build relationships with you, your staff, and other members both inside and outside of your Box is key to adding value to your members’ experience.   Facebook, and social media generally, is an incredibly important tool to build these relationships. CrossFitters love sharing PRs and photos of themselves working out as well as the most recent yummy Paleo treat they made. Your regular Facebook Business Page is one way for your members to connect, share their experiences, and support others. Another, sup

What CrossFit Boxes Need to Know About Facebook

April 30, 2015

What CrossFit Boxes Need to Know About Facebook Facebook continues to be an important tool in CrossFit box’s marketing toolkit. Here are 5 things your CrossFit needs to understand about Facebook.   1. The competition is fierce. According to Facebook, on average there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on. As a result, the competition for attention in your client’s New Feed is intense, and i

What Is Lead Generation?

April 28, 2015

What Is Lead Generation? Many companies fail to realize the potential benefits of applying digital technologies to their customer operations and sales functions. In industries such as car dealerships, a salesman would really just have to rely on mass networking to obtain new sales prospects. Apart from that, all a salesman could hope for is to patiently wait for the next customer interested in buying a car to randomly walk in.   However, the business landscape is undergoing a restructuring and more and more internet technologies and related tactics are being implemented

Why Is A Great Website Important?

April 23, 2015

Why Is A Great Website Important? Having an appealing and engaging website is the key to a user-friendly browsing experience. It allows your site visitors to get a first good impression which is often a factor influencing purchase decisions for your products or services. Firms who invest in ensuring their products and services meet customer requirements often do not give sufficient consideration to their channels of digital communication such as their own websites.   For this reason, we present 4 reasons why having a quality website is as important as having a quality p

Instagram Tips

April 21, 2015

Instagram Tips Instragram is the social photo sharing behemoth that you can’t ignore as a CrossFit owner. Your members, trainers, coaches, and fans are hyper-social and get revved up sharing photos of amazing feats in the box. Follow these Instagram tips to turn yourself into an aficionado in no time.   1. GET OFF TO THE RIGHT START. Sign up for an account and choosing a username that clearly represents your box name. Add your logo as your profile photo, fill out a short bio and add a link to your website. 2. SHARE ON OTHER SOCIAL PLATFORMS. Link your account to your

Why Facebook Pixel is a good solution for your business.

April 16, 2015

Why Facebook Pixel is a good solution for your business. Ever since the launch of Facebook, billions of people have ranked it as their most favorite social media network. Facebook attracted nearly 1.4 billion users in 2015. Including an estimate of more than 30 million pages of small US-based businesses. Many of whom using Facebook Advert to advertise their products and services. Tracking the returns on your advertising investments has become increasingly difficult. Despite what may look like an ideal platform to advertise and market your business. Knowing your target audience's

How to Thrive, not Just Survive

April 16, 2015

How to Thrive, not Just Survive CrossFit affiliate gyms have exploded across the U.S., up from just 13 in 2005 to over 7,000 in 2014. On top of that, boutique fitness studios are popping up on every corner. The good news is that there’s still ample opportunity to thrive, not just survive in the market place. Here are a few strategies to make sure you’re building a business that lasts. Use Community Engagement to Boost Marketing Efforts Get results with your marketing efforts by establishing a strategy that works. While Facebook and member referrals are powerf

How to Start an Athlete of the Week Club

April 15, 2015

How to Start an Athlete of the Week Club Having a CrossFit Athlete of the Week club is a great way to create a feel-good vibe in your CrossFit box and have high-quality content to share on your social media platforms.   Here’s how to get your Athlete of the Week club up and running: Create a short participation questionnaire. Sample Questions: Name: Email Address: What first brought you to CrossFit? Why do you love CrossFit? What did you think CrossFit was before you tried it? What has changed? How long have you been doing CrossFit? How l

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