Using Google Analytics Dashboard
The feature of plugins in WordPress goes a long way in adding various functionalities to the site or blog and enhancing the execution of the content. One, in particular, is the plugin that gives you access to the Google Analytics Dashboard. Getting insights of visitors to your CrossFit website on a monthly basis and how long the average visitor views your post, for example, can give your company the edge in tailoring its content marketing efforts more appropriately.
However, many do not know how to begin using Google Analytics Dashboard. Many wonder how to install it and others are overwhelmed in how to make the best use of it.
Here is a guide on using Google Analytics Dashboard for WordPress.
What Is A Google Analytics Dashboard?
All kinds of information, statistics, and data regarding your visitors can be seen and analyzed using Google Analytics Dashboard. Having a Google Analytics dashboard in WordPress frees you from the need to search through the application and analyze the results. View it on your dashboard instead.
How to install the dashboard?
Installing the dashboard on your WordPress page requires first having a Google account. Once you have set up your account details and logged in, you will see four tabs on the upper left side of the screen. The tabs are Home, Reporting, Customization, and Admin. Click on Admin, then click on the middle column ‘Property’ to drop down and select a new website to track.
Alternatively, you can install a Google Analytics plugin on your WordPress page. This is a lot easier and more convenient.
Ways of Generating Reports
Customization and Export Tools
The Google Analytics page offers various ways of generating reports and analyzing statistics and trends of your data. It consists of the following tabs: Email, Export, Add to Dashboard, Shortcut.
By clicking on an email you can send the report to your contact directly. Secondly, the export option allows you to display your reports in six formats such as in PDF form, Excel or view it in Google Spreadsheets to name a few. Shortcuts can also be added and renamed for ease of navigation and relevance. Adding a shortcut allows you to access specific reports more easily and quickly than viewing the aggregate data shown.
This feature helps you track and monitor visits to your website on a daily, weekly and monthly basis. Viewing data in this way allows you to see the number of views on your page, clicks, conversions and more.
See the current data of your site or blog with real-time reports. These reports are displayed in five different types. Data of site visits in the last half an hour are also shown in detail.
Make Custom Reports
If you find that the usual reporting methods are not relevant to the needs of your company or goals, you can make custom reports instead by selecting the metrics that matter to you most.
Google Analytics is an incredibly useful application to analyze trends of the number of visits to your site, monitor and track trends, and turn data into strategic marketing decisions.