Tips and Tricks to Retain Members
The good news about retaining members is that it’s simple. The bad news is that it’s not easy. And, the reality is that it is key to your success as a CrossFit Box. Here are a few tips and tricks to retain members and keep them coming back again, and again.
Now, don’t panic and start flipping tires at the thought of working on member retention strategies. It really can be a simple process, you just have to put consistent time and effort. Just like workouts, right?!
Require a Commitment from the Start – the First of our Tips and Tricks to Retain Members
With such a wide variety of fitness options these days, people have become conditioned to shop around. They drop in for a free class then move onto the next big thing relentlessly. This may be nice for the individual, but can be devastating to your business. An easy, quick fix to weed out the tire-kickers is to include your On-Ramp course as part of a new membership package which also includes a 3, 6, or 12-month membership.
Some prospects may balk at that type of long-term commitment. Keep in mind that the quality of your new members is more important than the quantity. Having new members come in and out through a revolving door is a drain on your gym’s resources and your staff’s time. Now’s let’s work on keeping the members who have made this initial commitment.
Improve Member Experience – the Second of our Tips and Tricks to Retain Members
Check in with your members to see how positive their experience is at your Box. You can ask a few basic questions in an email survey where members can give anonymous feedback. Are your staff professional, friendly, and helpful? How clean, comfortable, and communal is the facility? Is your community inviting? Review the feedback and quickly implement any easy changes immediately. Start working on more long-term improvements. Let your members know you heard what they said and what your plan is to improve their experience.
Build Dynamic Relationships – the Third of our Tips and Tricks to Retain Members
Help your members build relationships within your CrossFit community of coaches, trainers, and members. Send email newsletters, keep your website up-to-date, and stay active on social media. Also, organize special events inside your gym and fun activities outside your gym. Deepening the interpersonal relationships of your members will keep them committed to your Box.
Show Results the Fourth of our Tips and Tricks to Retain Members
Yes, your members are looking for results. That’s why they came into your gym in the first place. Help keep them on track with their goals by providing them with resources to stay accountable such as community challenges, workout or nutrition logs, and public recognition of their achievements with Athlete of the Week Clubs.
With these strategies in place, you’ll be providing your members with an incredible amount of value, on top of the amazing training they are receiving from you and your coaching and training staff. Your reward? Highly-engaged and motivated members. Sharing the love, inviting friends to join, and giving you shout-outs on social media. Those are gifts worth their weight in gold.