Owner and Founder of Level One Sites, Vin McCauley, is always surprised when he finds a Box that created its own website.
“Most Box owners don’t build their own building, they go and lease a space. Most Box owners go and buy equipment, they don’t try to weld steel into a rig,” said McCauley. “So it always surprised me that they try to build their own website, especially when it’s, for most Boxes, the No. 1 most important and most used marketing tool they have.”
According to McCauley, a Box’s website has four to nine seconds to capture someone’s attention. “You better know what you’re doing because it costs real dollars,” said McCauley.