Generating leads is the latest buzzword for pulling an already interested base of consumers to buy your products or services. Lead capture of online visitors via content specific landing pages can greatly impact your sales pipeline. Avoiding the hassle to plough a massive sum of advertising expenditure to expect turnover.
However, making the best out of landing pages requires a lot of testing. WordPress is the perfect platform to tap into your lead generation techniques and pull a massive customer base. In this article, we are going to show you lead capture techniques for your CrossFit website using WordPress.
There are various elements that go together in creating an engaging and persuasive landing page. The following is some of the many lead capture tactics:
Have An Appealing Offer to Enhance Lead Capture.
Lead capture methods such as including a contact number, or a filling out a short online form can add credibility and trust. But only succeed when they are supplemented by an appealing offer and strong call to action.
An offer could simply include a 15-20% discount on an early bird registration for the next 6 months. Or possibly a chance to win a free cross fit training kit for instance. The words used in the offer must be in active voice such as the words ‘have’, ‘desire’. Hence stimulating interest and demand.
Use a Persuasive Call-To-Action to Enhance Lead Capture.
The offer then should be followed by a strong and persuasive call-to-action such as “Hurry Now!” or “Call Now for details” that expresses a sense of urgency that captures immediate attention and puts the visitor a choice of either saying yes or no to an offer.
Add Images and Video to Enhance Lead Capture.
Do not expect to attract a huge lot of customers if your site is nothing but a sea of text. There is nothing more off-putting than for a visitor to be directed to a world of boredom. This makes him or her want to close the site immediately.
Therefore, add large images and keep the text as concise as possible. Adding videos playable upon clicking the landing page helps to grab attention and demands focus from the visitor. A right combination of text, video, and images are critical to witness more conversion rates and thus higher chances of lead capture. Adding videos that speak directly to the user and stressing upon ‘you’ is very effective.
Search Engine Optimization to Enhance Lead Capture.
Make the landing page content specific, utilize the right SEO, and you’re landing page will prove effective . Be sure to apply the right set of keywords along with permalinks and Meta description. Thus enhancing the ranking of your site in search engine listings and increasing its click-through rate and lead capture effectiveness.
Don’t over-optimized your landing page. Too much and Google will lower the rank of your website. For example, adding too many unrelated tags to each of your posts can cause Google to lower the rank of your website in its keyword results.
Creating a landing page conducive for maximum customer leads requires frequent testing for optimal success. Different SEO techniques need to be tested and monitored such as trying out different keywords and also checking various media attachments as ways to increase customer leads.