How to Retain Gym Members?
Customer loyalty is the key to competitive strength for companies these days. A loyal customer base has a major effect on your gym’s growth prospects and secures sustainable profits. However, it can be extremely challenging and frustrating to retain gym members. You may have given them various special offers and discounts. At times, however, that is not sufficient to keep them coming to your gym.
Therefore, here are some tips you can implement to keep your current gym members engaged and loyal.
Cultivate a Sense of Belonging
One of the most important things every gym member craves for is a sense of belonging. Gym members that take fitness seriously,changing lifestyles and eating habits, may end up feeling lonely and depressed.
To retain gym members you need to make them feel welcome and integrate them into the gym’s culture. Encouraging networking and planning social events such as small group training is a great way to retain gym members. A more simple way is to welcome members into the gym by calling out their first names. This would help foster more personalized relationships and inculcate customer loyalty consequently you’ll retain gym members.
Identify Members’ Needs
One of the first things to do when a customer becomes a member is to give them free one-to-one training sessions by assigning them a trainer. This would help the newcomers to know how to use do the WODs and what their fitness goals and personal needs are. It is unlikely that members will continue using a gym if it does not cater to their needs or they do not know how to make the most out of the facility. By giving them personal sessions along with health tips, chances are that they will maintain their gym membership for a long time and therfore, you’ll retain gym members.
Digital Marketing Tactics
Digital marketing tools should not be underestimated; keeping your customers engaged through digital channels is the other side of the same coin. Here are some ways to digitally engage with your customers to retain gym members:
Email marketing is a useful tool to encourage participation through special discounts and limited time offers, or announce new equipment additions to the gym. Emails can be used to keep in touch with your members. However, sending too many emails in a month can be a turn-off, so it needs to be used with caution.
Content marketing is by far the greatest tactic at your disposal to constantly keep your existing members engaged and their desires for weight loss or muscle building intact. Asking members to subscribe to newsletters or having a series of blog posts regarding exercise tips, diet and nutrition advice and weight loss information will help provide relevant content that appeals to them.
Additionally, videos and podcasts can also be shared via email or social media to influence engagement and refresh members’ interest in the gym. Announcing special training sessions, aerobics training, and other events can also be shared.
For any gym to retain gym members; the exercise plans and fitness goals have to fulfill the members’ intellectual as well as emotional needs. While information and special discounts can be provided to entice them, emotional aspects of gym members are often untapped and utilizing them can help you retain your members.