The demand for content marketing cannot be overstated enough. The age of digital technology channels such as search engines and social media applications has left users a strong craving for high quality content that is engaging and relevant to their questions and queries. Companies are constantly on the look-out for skilled content writers that can help translate online traffic into sales revenues.
If you are in the market to develop a CrossFit website, what better way to do this than by combining text, audio and video into a highly engaging content on one platform? – WordPress. WordPress is an intensely popular content management platform designed to address the growing needs of sharing media files to a specific target audience.
This article is a guide on how you can utilize WordPress for effective content marketing.
Content marketing is the process of creating and publicizing high quality content of a company’s product or service in an effort to convert potential customers into buyers. The purpose of the content is to share information about the product in order to stimulate interest and demand for purchase. The content can be shared via different online channels such as Facebook, Email or blogs.
WordPress’ overarching benefits of creating a website and adding a list of different media allow users to share content far more easily and effectively. It combines all of the elements responsible for generating sales conversions under one system. It works as follows:
Allows Multiple Users
WordPress allows an organization of different user accounts. Different users can be synchronized for content creation and each user’s role and access controls can be detailed, which is particularly useful in organizing content marketing teams. For instance, a content manager could have access to all pages and edit any content, whereas the writer could only access specific content based upon his or her assignment.
The WordPress Dashboard pane contains the Users section where user controls can be configured.
Use of Different Templates and Themes
Creating a professional looking content strategy involves standardizing the layout and format for all content. The order of text and how images, audio and video flow through in an article or post can distinguish your business from others in quality and appeal. PHP is required for creating templates and can be set for different users.
WordPress also lets you choose from a plethora of free and paid attractive themes that enhance the aesthetic appeal of your website or blog. Different themes provide different set of functionalities and emphasis on readability for instance, that can assist your readership.
Enables Plugins for Added Functionality
Plugins enable you to add certain functionalities to your blog. For example, you could use a Google Analytics plug in that shows how many visitors visit your site and for how long they spend on each post. This will allow you to assess the quality and impact of your posts.
Has Far Reaching Sharing Options
Wordpress allows you to add various sharing buttons of popular social media sites such as Facebook, Twitter and Google+. Settings can be configured that enable you to share on different sites automatically when you publish a post.
Allows a Combination of Different Media
Wordpress is fantastic for adding a wide variety of different media to enhance visitor engagement. Whether it is a podcast, an audio file or simply a detailed article, sharing different types of content helps to attract and retain visitors much more effectively.
WordPress is a vital tool for content creation and management. It allows a series of options and functionalities geared towards enhancing the interactivity of quality content that can go a long way in acquiring and retaining customers and yielding sales.