Businesses online constantly find themselves with the need to conform to two-way communication to build trust and credibility with their customers, and establish relationships that can influence word-of-mouth marketing for others.
Many companies have resorted to WordPress for not just creating a website for their business but also to tap into the multitude of plug-ins and features that facilitate greater communication and exceptional customer service. One of the very simple ways businesses can do so is to provide a live chat feature for customers to answer their queries and concerns with one outstanding plug-in – Zopim Live Chat.
Zopim Live Chat is a free live chat service plug-in that can be installed on your WordPress site to allow customers to have their various questions and queries answered. It allows you to manage more than one conversation at a time and can further be optimized for lead generation and be tailored to meet the specific goals of your company.
The advantages for your business are numerous. Zopim Live allows you to be proactive in conducting your business, acquire customers, and see higher sales growth.
It firstly can be optimized for mobile viewing. A growing phenomenon today is the rise in users accessing internet from their mobile phones and providing Zopim Live Chat for mobile users will help capture leads and see conversions like never before.
Evaluate Using Analytics Tools
Furthermore, Zopim Live Chat plugin comes with analytics tools, which provide your business the capacity to track and evaluate the number of visits to your site on a periodical basis and see which tactics are proving to be more useful in engaging visitors.
Zopim Live Chat not only allows you a quality chat service for interacting with customers but it also enables you the tool and tactics to execute customer-centric relationships via the Intelligent Trigger System. Some of these methods include:
This allows you to set greetings in advance by customizing messages for future visitors. This can cover specific questions depending upon how much time the visitor spends navigating the site. For example, if a visitor stays on your site for longer than 30 seconds, an automatic invitation to chat can be sent provided that the visitor is not chatting to someone at the time.
Engage Customers to Influence Purchasing
If the visitor is on your site for long, you can set automated messages according to what the visitor wishes to buy. Based on his product or information search, a modified version of chat request can be sent to instigate a response from the visitor and facilitate purchasing hence, higher sales.
Optimize SEO And Lead Generation
Zopim Live Chat can supplement your choice of keywords that can direct visitors to a landing page. The landing page can thus, act as a conveyor belt towards conversions in the form of higher sales revenues.
Zopim Live Chat is an effective plug-in for businesses that use WordPress. It allows a sophisticated set of tools and techniques that encourage greater communication and trust between your business and your customers and help your business achieve SEO objectives with more confidence.